When Eunice first contacted me over e-mail to invite me to try her family’s tea label Cliff Tree, I somehow developed an impression she would have medium-length Korean-permed hair and wear a pencil skirt from her polite and meticulous way of writing. Instead, I met a girl with a bob in jeans who didn’t look older than 20.
It turns out that Eunice is just 19. She is taking a year off before going to university to try setting up this business because she “just likes tea very much” after years of drinking Chinese tea with her family. Her uncle in Malaysia is a famous tea master, and introduced her family to a tea producer in Wuyi mountains. They somehow worked out a deal such that her family would be the distributor of his tea in Singapore (which is a real privilege as yan cha – or cliff tea- is in limited supply these days).
Her father, who also has just decided to set up his own business, shares an office space with her and accompanies her on business meetings. “The old tea ‘uncles’ only talk to him,” she told me matter-of-factly. “They just don’t trust xiaomeimeis (little sisters).” However, the truth of the matter is that Eunice is pretty much running the whole show and the rest of her family treat it as a fun family project (for example, her brother helped to set up their online store).
There’s this quiet sensibility I like about Eunice. As she recounts her story while serving me tea, there’s no whiff of trying to show off or portraying street cred. She is who she is and remains non-plussed that none of her friends her age like tea (“at most, they drink bubble tea”) or that trying to sell good Chinese tea to most Singaporeans is like pulling teeth out. She says she doesn’t know much about tea and is yearning to learn more, but the way she prepares tea shows an easy familiarity.
This post was meant to be a tea review but I feel that meeting Eunice was probably the most interesting part of this tea tasting session which is why the story has morphed into this. Of course, all the cliff tea I tried was good and had distinctive mineraly notes (the Hua Xiang Rou Gui was especially delightful with this nectarine aftertaste) and I really hope that this tea brand will get more exposure. If you’d like a tasting session before buying any of their cliff teas, do contact Eunice the TEAnager at cliffthree [AT] outlook [DOT] com